We are currently in the transfer window when it comes to bikes. While pro riders are lining up their sponsors for the coming season so our some notable brand ambassadors and sponsored athletes. One of the most notable this week is long time Giant rider Jeff Lenosky has joined the REEB Cycles team. Jeff also known for his ‘Trail Boss’ videos will bring his skills and fun based approach to the small hand-built bicycle company based in Colorado.
The unprecedented move from one of the largest corporate bike companies in the world to a small counter-culture brand is also inspired by the opportunity to align efforts with REEB’s non-profit partner the Can’d Aid Foundation. Jeff’s programs and event activations will play a role at the foundations “Treads and Trails” bike builds and donations while expanding the reach of the program. Can’d Aid has donated over 2,500 bikes to low income children in the past 5 years.
We are looking forward to seeing how this relationship develops, for now enjoy this announcement video from Jeff and REEB.
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