Bicycle Industry News Roundup

Santa Cruz Bicycles 2010 Demo Tour
Santa Cruz has hired Ariel Lindsley and Abby Hippely to rock their 2010 demo tour (you may recognize Ariel and Abby from past demo gigs with Yeti and Maverick). They will be hauling around a couple dozen SC bikes at any given time, alternating between dealer visits, festivals, races, and public hands-on demos. The bikes are going to be outfitted with the finest of goodies from SRAM, RockShox, Truvativ, Avid, Easton and Crank Brothers, with WTB supplying saddles and tires, and there will also be a whole mess of Giro helmets and sunglasses on hand at ride events. Keep and eyeball on the Santa Cruz website and blog for details as they become available.

Ariel Lindsley and Abby Hippely

Trek Announces Sponsorship Of Radioshack Pro Cycling Team
Trek Bicycle announced that it will be the official bike sponsor of the 2010 RadioShack Pro Cycling Team, continuing its relationship with Team Director Johan Bruyneel, 7-time Tour de France champion Lance Armstrong, and 11 other notable riders of the 2009 Astana Team.

“We are excited to fuel the success of our friends at Team RadioShack by providing the most technologically advanced bicycles and components in the world,” noted Trek’s Director of Marketing, Dean Gore. “Our sponsorship of professional athletes has consistently pushed Trek to innovate and produce products which perform at the absolute highest level, and we look forward to continuing these fruitful relationships.”

For their training and race rigs, riders received custom-fitted 2010 Trek Madone bicycles. As the latest in a line of bikes that have won 9 of the last 10 Tours de France. The newly-formed Team RadioShack Pro Cycling Team will also be riding Bontrager components and accessories throughout the 2010 season, including Bontrager wheels, handlebars, stems, bar tape, bottles, cages, and computers.

Stay informed on the team by following Trek on Twitter and Facebook, as well as signing up for Trek’s monthly eNewsetter.

Basagoitia’s Epic Kona Ride Continues
The most decorated slopestyle rider in the history of the sport will ride towards further world domination on a Kona for 2010 and 2011. This past year saw Paul continue his reign by winning both the slopestyle and the speed trials at the 2009 Teva games, earning a hard fought 4th place at Crankworx Whistler and 3rd at Crankwork Colorado. He also threw his first invitational event, All in or Nothing, showing big promise to blossom in 2010. One of Paul’s backflips was later picked up as one of Sportcentre’s top 10 plays of the week.

For 2010, Paul is going to concentrate on a few more events. He’ll be hitting the regulars like Crankworx Colorado and Crankworx Whistler, the 23-year-old from Minden, Nevada will also be participating in the Claymore Challenge, Teva Games as well as the Red Bull Rampage. Filming and photo opportunities will also be at the top of his list. “We’re confident here at Kona that Paul will continue pushing his style, abilities and all around cojones over the next two years,” says Shawn Nesbitt, Kona’s Team Manager. “It should be quite the ride.”

Basagoitia’s Epic Kona Ride Continues

Introducing “PEDALING”: A Gastronomic Adventure On Two Wheels
2010 will bring cyclists a new web video series about two subjects close to every cyclist’s heart: food and drink. PEDALING is a spirited culinary and cycling series created by producers Iri Greco of Panforte Productions and Jim Fryer of BrakeThrough Media.

“We’re excited to introduce the first episodes in the PEDALING series,” stated series creator, Iri Greco, of Panforte Productions. “PEDALING was borne out of both of our life-long passions and careers in the food & hospitality and cycling sectors—it’s the ultimate union between the pedal and the plate!” Series co-creator, Jim Fryer of BrakeThrough Media added: “ Cyclists will find the PEDALING Series to be engaging, entertaining, informative, and relevant to how they live and ride in their everyday lives.”

Presented in partnership with Specialized Bicycle Components, Whole Foods Market, Capo Cycling Apparel, and with the promotional support of Bike New York, this Urban PEDALING mini-series will launch to the public on January 5, 2010. Visit to tune in.

Episodes contain practical tips for urban cycling, including an inside peek at a professional bike fitting, traffic etiquette, and notes on where cyclists in the area ride, eat, and spend time.  Take a look here for a sneak peek.

SCPS Series Finale

The Southern California Prestige Series (SCPS) presented by Shimano recently wrapped up another season of racing and crowned its champions. Those who would like to keep hammering through January may want to check the schedule on for the Cross Fever Series brought to you by Shimano—a three-race grassrootsseries with a shorter race day and fewer categories.

Southern California Prestige Series

Congratulations to all the 2010 Series Champions:

  • Elite Men 1/2/3: Brent Prenzlow (Celo Pacific / B+L)
  • Elite Women 1/2/3/4: Kendall Ryan (Socalcross-Cicle)
  • Men 3/4: James Walsh (Celo Pacific)
  • Women 3/4: Sarah Brodsky (Bicycle Johns)
  • Unofficial Men 4: Jesus Ortega (Celo Pacific)
  • Junior Men 10-14: Drew Campaigne (Celo Pacific)
  • Junior Men 15-18: Casey Williams (Bear Valley Bikes)
  • Junior Women 10-14: Hannah Eckvahl (Velo Bella)
  • Junior Women 15-18: Hannah Rae
  • Finchamp (Team Socalcross-Cicle)
  • Master Men 35+ 1/2/3: Garnet Vertican (Giant)
  • Master Men 35+ 3/4: David Turner (Paa-Remaxx)
  • Master Men 45+: Charles Morris (Bike Religion)
  • Master Men 55+: Jon Miller (Sho-Air)
  • Master Men 65+: Bob Llamas (Team Montrose Bike Shop)
  • Master Women 35+: Maria Fahie (Switchback Cyclery)
  • Master Women 50+: Robin Macdonald Foley (Judgement Velo-Trek Bikes Of Ventura)
  • Single Speed 1/2/3: Noah Holcomb (Cannondale)
  • Single Speed 3/4: Mark Campaigne (Celo Pacific)


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