REI signs on as a sponsor of Dirt Fest Pennsylvania

Rotating Mass Media is proud to announce the addition of REI to the list of sponsors at Dirt Rag Dirt Fest presented by Pivot Cycles. This partnership highlights the continuing convergence of the cycling and outdoor industries and will open the door to more outdoor companies becoming involved in mountain bike events and opportunities to introduce mountain biking to new audiences.


REI is sponsoring and hosting Dirt Fest’s Movie Night, which will take place at 8:00 p.m. on Friday at the Amphitheater at Seven Points. The movies offer an alternative to live music and a quieter, more family-friendly vibe. The films come from REI’s adventure movie library and will feature mountain biking, bikepacking, hiking, trail running, and more. The Movie Night will be a fun celebration of the spirit of adventure!

The brand will also be hosting a Happy Hour on Friday for all attendees (must be 21 or over of course).

REI will present three camping- and bikepacking-related clinics throughout the weekend (one on Friday afternoon and two on Saturday — morning and afternoon) including topics such as water filtration and stove use; sleeping systems including tents, sleeping pads, etc.; and bikepacking gear and how to pack for a trip. Clinics are no additional charge for registered attendees and will take place at the REI booth.

“Having REI bring bikepacking clinics to Dirt Fest Pennsylvania is a great addition for attendees,” says Trina Haynes, Sales Manager of Dirt Rag Magazine. “And reaching REI members in the region is an opportunity to help Dirt Rag’s goal of being inviting to potential new riders and continuing to grow the bike community.”

REI has a long history with the Allegrippis Trails, as the brand contributes monetary funds and volunteer labor to the trail system since its development and continuing to this day with a grant in 2018.

“Not only do we want to celebrate at Dirt Fest Pennsylvania, but REI is also committed to protecting and maintaining this important trail system,” says REI Market Coordinator Bryan Shipley. “To date, we have given $18,500 to the construction and maintenance of the Allegrippis Trail System since its inception. We have also provided 657 hours of employee stewardship service hours to the trails over the years.”

Photo by Jarrod Bunk

Dirt Fest Pennsylvania will take place May 18-20, 2018 at the Allegrippis Trails, which offers over 35 miles of flowy singletrack and a mountain bike skills park. The event aims to promote camaraderie, share a passion for mountain biking, create a family-friendly and inclusive vibe, provide attendees with an unforgettable weekend of camping and riding in great places and give back to the local trail community.

Pre-registration is open until May 16, 2018 on and day-of registration is available at the event.

A second Dirt Fest will take place at Big Bear Lake Trail Center in West Virginia July 13-15, 2018.

For more information on event sponsorship or exhibiting at Dirt Fest, contact Trina Haynes at or visit

For information on attending either event, visit

Photo by Adam Newman