GU Energy Labs and NICA team up for new flavor

If you were a kid given the opportunity to make a flavor of GU, what would it be? This is a flavor you’ll want to be sucking down in goo form when you are sucking air so hard you’re afraid you might bonk. GU Energy Labs teamed up with the National Interscholastic Cycling Association (NICA) to support student-athletes and invited them to get involved in the production process’s most important stage: deciding what flavor to make.

So what did they decide on? Check out the video below to find out.

Kids are flavor experts, and this sticky flavor has joined the shelf of GU Gives, donating 10% of profits to charity (in this case, NICA). Stop by your local bike shop to pick up a pack (or 24; a whole box is just $36) to support the future of shredding.