Trek sues Greg LeMond

I was wondering why Trek prez John Burke called a press conference today, and now I know why: Trek is suing Greg LeMond to “sever ties” with America’s first Tour De France champion. LeMond had earlier served notice to Trek that he wasn’t happy about what he thought was feeble marketing by Trek on behalf of the LeMond line of bikes.

It’s been no secret that there’s bad blood between LeMond and other elite American cyclists, and this certainly won’t help. According to documents posted at Trek’s website, LeMond feels that Trek is giving preference to Lance Armstrong-related products and marketing efforts.

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My view? It will be a shame if this means the end of LeMond bikes, which have been uniformly a tasteful and good-looking presence on the streets and bike paths of the nation.

Extra credit: Though LeMond does not offer a dirt bike line, Greg himself has won one prestigious mountain bike race. Can you name it?

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