Trek Launches Gary Fisher Collection, Absorbing Gary Fisher Bicycles

Trek has long owned the Gary Fisher brand of bicycles, positioning it as a stand-alone bicycle company. Mainly focusing on mountain bikes, Gary Fisher has also produced road bikes, cyclocross bikes and even bikes for children. In recent years, the Gary Fisher brand can be seen as the most major company to champion the gospel of the 29″ mountain bike.

The Gary Fisher brand has definitely been very successful for Trek, and mountain bike pioneer Gary Fisher (the man) has brought vital visibility, knowledge and input to both brands. And now Trek has announced the launch of the Gary Fisher Collection, …”a line of Trek bikes that will replace the standalone Gary Fisher brand.”

The move dramatically expands exposure for Gary Fisher Collection bikes, which will now be available in 8 times more retail outlets around the world and seen by 10 times more internet viewers. “This makes sense. I love this strategy,” says Gary Fisher. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it.”

It’s no secret Trek has been missing a 29″ model in their mountain bike collection, and this move fills that void, while also bringing a higher level of legitimacy with Gary’s (literal and figurative) signature to the bikes. “The Gary Fisher Collection will give Trek retailers access to a unique product lineup of 29ers, Dual Sports, and alternative road and pavement bikes.”

More information on the story of how the Gary Fisher Collection was launched, and for a look at the bikes, check out the web site.

This is rather big news, so we’re interested in what you have to say. Why don’t you leave a comment below to let everyone hear it?

--------------------

Like what you see? Please support independent publishing by Subscribing To Dirt Rag Magazine today.

Be the first to comment

Leave a Reply

Your email address will not be published.


*