With acres upon acres of cool bikes and gadgets on display at the annual Interbike trade show, it’s tough to get noticed. Exhibitors battle to attract the roving hordes to their booths. Most employ tried and true tactics: booze, booth babes and boatloads of booty (as in pirates’ booty, a.k.a. swag).
Dirt Rag has always been know for rolling its own. In 1996 our booth buzz scheme was a “Show Us Your Tattoo” promotion. We invited ink-bearing attendees to stop by our booth and have their body art documented via color Polaroid snapshots, which we posted on the back wall of our booth.
Dirt Rag Issue #55 featured a full-page black-and-white collage of our favorite 20 tattoos from the show. While rummaging through the Dirt Rag “hardocpy” archives, I stumbled upon the original tattoo Polaroids.
Eureka! This gold mine needed to be shared—in living color.
So without further ado, I give your “Our Favorite Tattoos” from Interbike 1996.
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