Dirt Rag Magazine

Velocity USA’s Wheel Department now offering American-made wheels


A few years ago Velocity moved all its rim production from Australia to the United States and became Velocity USA, building rims in its Jacksonville, Florida, factory and lacing them by hand in Grand Rapids, Michigan. Now it’s paired with North Carolina’s Industry Nine components to offer an American-made wheelset from its in-house Wheel Department.

blunt-ss-i9

The build option is a pairing of Velocity‘s Blunt SS rims that measure 26.6 mm of internal width and 425 grams for a 29-inch version. They are the next evolution of the popular Blunt line of rims, and have a shorter, stronger sidewall for increased durability with tubeless tires. The rims are laced to Industry Nine’s Torch classic hubs with adaptable axle caps and 120 point, 3-degree engagement. Like all Industry Nine components they are made in Asheville, North Carolina. The 32 spokes per wheel are DT Swiss Competition double-butted, with Sapim alloy spoke nipples. Wheel weights are 790g/915g front and rear in 29-inch and 745g/870g in 27.5.

The wheels are built when orders are placed, and customers can choose from Velocity’s black, white, blue, silver and soon, red rims. The hubs are black, but customers can special order any of Industry Nine’s hub colors with a two-week turnaround.

The wheelsets are available now from the Wheel Department for $1,050 or through your local bike shop.

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