Dirt Rag Magazine

Atherton family joins Trek Factory Racing Downhill for inaugural season


(Waterloo, WI) — Trek and Trek Factory Racing announced today the creation of a marquee World Cup-level Downhill racing program for the 2016 season. The new team will take on the full UCI World Cup series as well as select regional Red Bull events. Joining Trek Factory Racing Downhill for its inaugural season will be Rachel Atherton (UK), Gee Atherton (UK), Dan Atherton (UK), and Taylor Vernon (UK).

Atherton Racing in Wales, United Kingdom on the 04 November 2015

The Athertons rank among the most triumphant families in cycling. As a trio, they represent decades of downhill racing excellence on the professional circuit. A combined six World Championship titles, fifteen National Championships, two European Championships, and over thirty World Cup wins decorate the family mantle.

Trek is proud to partner with Dan, Gee, Rachel, and Taylor, and will offer full support to their exceptional competitive trajectory. Beyond their success in competition, these athletes are phenomenal ambassadors for the sport of downhill mountain biking. The Athertons’ wealth of experience also gives them a unique perspective on product development. Trek will rely on their expertise and input in the continued development of downhill bikes and equipment that have been raced to victory at the pinnacle of the sport.

Atherton Racing in Wales, United Kingdom on the 04 November 2015

“We are delighted to be a part of Trek Factory Racing,” said Team Director Dan Brown. “The team have substantial goals and we’re really excited to have Trek’s support and partnership. We’re looking forward to bringing the passion and professionalism that Trek have demonstrated across their whole cycling portfolio to our World Cup Downhill campaign and beyond.”

Atherton Racing in Wales, United Kingdom on the 04 November 2015

Trek Factory Racing’s product development relationship with its athletes has been a successful recipe, and one Trek plans to replicate with the new downhill program. Trek will work with the new team on the continued development of the best bikes and equipment through active research and testing around all aspects of downhill racing. “A lot of people out there are already saying that the Session is the fastest bike on the circuit,” said Gee Atherton. “Trek have shown how receptive they are to rider feedback, and we want to put our own stamp on the bikes.”

Dan and Rachel Atherton are equally excited to participate in the development process. “Trek is super-motivated to develop the bikes and push the brand forward,” said Dan. “They are as hungry to progress the sport as we are and we can’t wait to get started.”

Atherton Racing

Rachel added, “I’m stoked to be working with Trek. I remember watching my fellow Brit Tracy Moseley absolutely tearing apart the field at Worlds in 2010 on her Trek Session, then going on to dominate the 2011 season. Trek is a brand with a lot of positive associations for me.”

Gee, Rachel, and Taylor will ride the Trek Session, one of the most decorated mountain bikes in history, equipped with Bontrager components, wheels, and tires. Dan Atherton will be taking turns on the Trek Session and Slash depending on the race and terrain.

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Shimano releases new gravity, touring and winter shoes


The new Shimano gravity series has been designed with input from Men’s Downhill World Champion Gee Atherton, 2013 Downhill World Champion Rachel Atherton and multiple British 4X National Champion Dan Atherton. The Atherton’s influence is clear to see in the AM9, which the whole GT Atherton team has been testing since the beginning of the season, with protection and grip to suit harsh riding conditions and the most aggressive riding styles.

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AM9

The newly designed pedal channel in the outsole of the AM9 makes it easier to re-engage to the pedal while unclipped. This feature also brings about a weight-saving of 217g per pair (size 40), a 23% reduction over the AM45. It features a comfortable EVA foam construction midsole and Volume Tour Last sizing outsole for extra volume at the ball of the foot, providing additional comfort and support on and off the bike. A Velcro strap on the upper of all new AM shoes keeps the foot securely in place with even tension across the metatarsal bones.


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AM7

The AM7 is identical to the AM9 but with a flat Virbram outsole for flat pedals. Armoured lace shields on the AM9 and AM7 provide additional metatarsal protection from the elements and keep laces confined, away from chain rings and cranks.


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AM5

The AM5 on the other hand, foregoes the lace shield to offer a street-inspired style, equally at home in skate parks, trail parks and everywhere in between. With a lightweight and non-compressed flat insole, the AM5 offers an even and comfortable foot cushion for a platform that’s ideal for both walking and riding.


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XM9

With its high-ankle protection and walking support, the XM9 takes on the appearance of a hiking boot rather than a traditional cycling shoe. Strategic ankle padding prevents debris from entering the shoe and offers more ankle support than a regular cycling shoe without interfering with pedaling movement. Further protection from the elements comes in the form of a durable rubber toe cap, natural nubuck leather and a breathable, waterproof Gore-Tex liner for optimal climate comfort.Traditional laces provide the closure system with metal hook eyelets for lacing, combined with a Mini Power Strap, TPU heel, and cupped and grooved insole to secure your foot in the shoe.


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XM7

Designed for riders who are likely to spend as much time off the bike as on it, the XM7 delivers the best of both worlds. Natural Nubuck leather and a reinforced rubber toe box provide protection and durability, whilst a Gore-Tex liner allows your feet to breathe. Much like the XM9, a Vibram® outsole provides grip and a flexible half-length shank plate and shock absorbing EVA delivers outdoor walkability in all conditions. The lace closure system with its Velcro cross-foot top loop-strap provides a snug fit and allows laces to be tucked away.

Both the XM9 and XM7 come with a screw-in plastic cap for the recessed SPD cleat. This multi-functional cap is designed for use with flat pedals but is designed to fit an SPD pedal for those who want to get used to the cleat entry and exit action before committing. The cap simply unscrews when you’re ready to add Shimano’s SPD cleats.


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MW7

A new addition in Shimano’s off-road shoe line-up, these insulated and waterproof boots are fleece-lined for protection from rain and cold. They have a waterproof Gore-Tex insulated comfort liner and heat-retaining fleece lined insole as well as Shimano’s Torbal torsional midsole giving you a stiff instep section and an independently flexible front and back section. This gives the foot a natural flow for descents and also provides you with efficient power transfer to the areas of the foot that need it most. Meanwhile high-traction rubber studs on the outer edges of the sole ensure excellent traction on a wide variety of terrains and conditions.

For mountain biking, the MW7´s molded toe cap and ankle support, cupped high sole and instep, and tough, padded synthetic leather surround protects the foot from on-trail basketball-shaped rocks. Lacing is taken care of with speed-lacing pull-cord and Velcro armored lace shield to ensure a quick and secure fit.


Pricing and availability

  • MW7 – September
  • XM series, AM9 and AM5 – October
  • AM7 – November
  • Pricing has not yet been determined.

 

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