New Belgium introduces new brew: Shift

In: Bike Industry News, NEWS By: Adam Newman On: December 2, 2011

Ok, it’s not a bicycle product, but it’s close enough. The bike world’s favorite brewery, New Belgium, announed it is launching an all-new brew called Shift. It’s a pale lager named after the brewery’s tradition of offering employees a free beer after each shift (and obviously a nod to their cycling fans, with a chain and ring motif on the can)

Oh, and about that can: it will be New Belgium’s first 16 ounce offering, sold in four-packs. Perfect for an after ride cool-down. Word is it will be available as soon as New Belgium’s new 16 ounce canning line is complete. Plus, Fat Tire and Ranger IPA will also be available in tallboy cans.

Mmm… Can’t wait.

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