Dirt Rag Magazine

Ikea gives all 12,000+ employees a bike

Sounds like a cool holiday gift to us. Ikea announced last week that all 12,400 of its U.S. employees would recieve a new bike courtesy of the Sweedish furniture retailer.

The company’s self-congradulatory press release cites all the benefits of cycling as its reasons for the gift, including excercise and sustainability. Certainly two great causes a company would like to be associated with. Though Ikea hasn’t always played nice with the cycling community.

The "all-terrain" bike itself is certainly… distinct. It has a unique frame design with Ikea’s colors featured subtly. No word yet on if it requires you to assemble it at home with an allen key.

Print  
Website Design by ClickNathan
Back to Top