Ellsworth returns with new ownership, new bikes

In: Inside Line, NEW STUFF By: Dirt Rag Magazine On: January 29, 2016

Another sale has brought much-needed life to the company and its new range of redesigned models.

For a while there, the patient was touch-and-go. Assets were on the operating table. Little passion was moving through its blood. After its sale to BST Nano Carbon in late 2014, Ellsworth looked like it might not pull through. The 2015 lineup wasn’t released at all.

“We weren’t dead,” joked company founder Tony Ellsworth. “We were fermenting.”

Then, as it has done many times before, Ellsworth came roaring back to life—just in time for its 25th anniversary—with a new owner supplying much-needed capital and Tony Ellsworth still at the helm. Despite not having bikes in dealer showrooms, the team never stopped engineering, and for 2016 it has an all-new lineup with clean-slate designs built around its classic Instant Center Tracking linkage system.


A four-bar design, ICT is similar to the Horst-link design used by many brands, but it keeps the virtual pivot point in line with the chain forces, thus preventing drivetrain input to affect the suspension. Because of this, Ellsworth says, it runs a much softer tune on its Fox shocks, allowing the suspension to remain much more active during pedaling or braking.


The centerpiece of the new lineup is the Epiphany. Combining the traits of several previous models, the 2016 version is available in two frame materials and three wheel sizes. The 27.5 versions have 140 mm travel and are built for 150 mm forks, while the 27plus (pictured) and 29er versions have 120 mm of travel and 130 mm forks. To further differentiate the attitude, the aluminum bikes have a much slacker head tube angle for a more gravity-oriented ride.

ellsworth-epiphany-27plus-7 ellsworth-epiphany-27plus-8

All the bikes use identical ICT systems with smaller rockers that Ellsworth admits were slimmed down based on customer feedback that the massive rocker links of the past looked outdated. All the models also use a 148×12 Boost rear axle with hex-shaped ends that lock into the frame to prevent twisting. Making everything as stiff as possible can only improve the performance of the suspension, Ellsworth says.


Each of the Epiphany models will be available in a frame-only or in six spec levels, starting at $3,895 for the aluminum 27.5 and 29-inch models and $3,995 for the 27plus.


The new lineup also includes the Moment and Dare, which share a frame but are built into either 160 mm all-mountain bikes in the case of the former, or 200 mm downhill bikes for the latter. That same frame can also be set to 180 mm for freeride or bike park use. Switching travel isn’t as simple as flipping a shock mount chip though, so don’t plan to do it trail-side.

Bike_Moment bike_dare2

Other new models include a carbon hardtail Enlightenment in both 27.5 and 29er flavors, and the Buddha fat bike.

Bike_Enlightenment_29 Bike_BuddhaLanding

While the bikes aren’t entirely made in America, Ellsworth says it still prides itself on having one of the highest percentage of American-made content in its bikes in the industry. The carbon frames are made overseas but the aluminum frames as well as the rocker links and chainstays are made in the U.S.


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