Dirt Rag Magazine

Custom Oakley glasses at your fingertips

Oakley’s newest retail store, located in the King of Prussia Mall is the first in the Pennsylvania and Philadelphia area. Besides carrying an assortment of products—apparel, luggage, watches and backpacks, it’s eyewear selection (as you’d expect) is amazing.

It features Oakley’s new in-store optical center, one of only 20 in the country, enabling customers to fill eyewear prescriptions directly at the store and choose their own standard or custom frame coloring and style. In King of Prussia, an Oakley licensed optician uses a motion capture device Oakley helped develop. It’s placed on the selected frame while the customer is wearing it and, in just a few seconds, the program reads and records the customer’s measurements to match to the prescription. This allows those with more advanced prescriptions to wear any of Oakley’s high-wrap sports shields. Turnaround time averages one week and the final product can be picked up at the store or sent to a home address.

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Custom colored Oakley Flax glassess assembled right at the store.

Another cool feature (one I took advantage of) is the ability to walk into the store and choose any combination of frame style, color, ear sock color, lens tint and even brand logo color on some models from a computer program. The store has every combination in stock so you can create and walk away with your custom design that day. Oakley also has a full collection of its own custom designs on hand in the store as well.

Besides choosing my colors I went with, on the opticians recommendation, the Grass lens, which is actually designed for golf. It works amazingly well deep in the woods, vividly pulling out colors and shadows of the trail better than any other tint I’ve tried. Look for a more in depth prescription lens test in a future issue of Dirt Rag.

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