Have you noticed any of your favorite pro cyclists sporting tattoos in the shape of the Crankbrothers logo lately? They’re certainly fans of the brand but rather than make a permanent mark on their skin the temporary tattoos are a way to raise awareness for their favorite cycling-related charities.
Participating athletes span the disciplines of downhill, enduro, cross country, and cyclocross, and include racers Greg Minnaar, Steve Peat, Danny Hart, Steve Smith, Loic Bruni, Brook Macdonald, Emmeline Ragot, Bryn Atkinson, Jill Kintner Iago Garay, George Brannigan, Laurie Greenland, Greg Williamson, Curtis Keene, Anneke Beerten, Cedric Gracia, Adam Craig, Carl Decker, Jeremy Powers, Rebecca Rusch, Chloe Woodruff, the Bianchi XC Team, and the Topeak-Ergon EU and US XC Marathon teams.
Athletes show their support by wearing the crankbrothers temporary tattoo at races and using the hashtag #cb4others to help raise funds and awareness for the charity of their choice. For each race, crankbrothers makes a donation to the charity on the their behalf, and also partners with the athletes to raise additional donations through raffles and auction items. A website hosts donation pages for each athlete and charity, and provides real-time updates of the funds raised.
Charities include World Bicycle Relief, NICA, Ride For Michael, Wheels 4 Life, Prochorus Community Development, Riding Forward, JAM Fund, Team Rynkeby, Whatcom Mountain Bike Coalition, and the Ride to Conquer Cancer, among others.