Dirt Rag Magazine

Video: RockShox – Prove ‘can’t’ wrong


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From RockShox:

Whether it’s pulling off your first bunny hop, or winning a World Championship title, we all have a “can’t” we’re chasing. People once said “suspension can’t make up for the added weight.” That didn’t stop RockShox from changing the face of mountain biking in ’89. And it hasn’t stopped riders from doing what “can’t be done” ever since. This short film salutes, amongst others, Danny Hart’s competition shattering World Champs run in 2011, one of the most prolific products in DH history – the RockShox BoXXer fork, Brandon Semenuk’s gravity defying Crankworx winning run in 2013, and many more of those who go out and prove that “can’t” is just a matter of opinion.

What does it take to progress the sport? A willingness to #ProveCantWrong.

See the film here.

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Inside Line: 2015 Specialized Era 29


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Specialized will update its women’s specific line to include a redesigned Era 29 to go along with the Fate hardtail. The Era is essentially an Epic with women’s specific geometry. Previously, the Era was only available as a 26-inch bike. At the top S-Works level, it, as well as an updated men’s Epic will feature a custom inverted 2015 RockShox RS-1 fork with Brain inertia internals.

Read the full story

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Red Bull Rampage returns – September 26-28


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The event that has launched viral video stars and dropped thousands of jaws returns to Utah this fall, a freeride mountain biking spectacle known the world over as a proving ground for the best, bravest and most well-rounded rider on two wheels. Red Bull Rampage, a marquee event in the NBC Signature Series, will take place near Virgin, Utah with the finals set for September 28, 2014 and airing on NBC, November 30th at 12:30 p.m. EST.

Order tickets and see highlights from 2013 here.

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Oskar Blues Brewery to open beer and bike ranch in North Carolina


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Oskar Blues Brewery hails from Colorado but has made western North Carolina its second home, first building a brewery there in 2012, and now it will open a 145-acre farm as a beer and bike vacation destination.

Located about eight miles from the Brevard-based Oskar Blues brewery, the former Shoal Falls Farm soon will be a haven for mountain bikers, a place to grow hops, pasture land for spent grain-fed cows, and a music and event space, all against the beautiful backdrop of Dupont State Forest.

Read the full story

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Ride Sun Valley Bike Fest is underway


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The fourth annual Smith Optics Ride Sun Valley Bike Festival has returned to the stunning scenery and world-class singletrack of Sun Valley, Idaho, through July 5. Smith Optics joins this year as the title sponsor of the festival which is a rowdy and homegrown celebration geared for anyone who enjoys life on two wheels.

Expect to find a wide array of entertainment and activities including the second stop of the Scott Enduro Cup presented by GoPro, a downtown bike expo, guided rides for all abilities and a number of raucous community races.

Learn more about the event here.

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‘This is Peaty’ – Season 3 preview


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Peaty turns 40 this year, but it isn’t slowing him down one bit.

Expect nothing less than the usual carnage with #allthelads and the rest of the Santa Cruz Syndicate as they travel the globe taking in the full UCI World Cup and World Champs, whilst hooking up with some famous friends along the way.

The eight-part web-series will begin with the first episode on Wednesday, May 7. See past episodes at thisispeaty.com and follow @thisispeaty and @stevepeat.

Don’t worry Gee. We don’t know the words either.
On to the video…

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