Dirt Rag Magazine

SSWC2014 is about to go America all over everybody’s ass

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The biggest party in the mountain bike universe is descending upon Anchorage, Alaska, this weekend, as the annual Singlespeed World Championship rolls into town. We’ve partnered with photographer Devon Balet to capture the action, the mischief and the mayhem for everyone who can’t be there, and everyone who was there but can’t remember.

Keep a keen eye on our Instagram, Twitter and Facebook pages as we try our best to keep our coverage safe for a “family magazine”.

Read more about the event here.


Custom Oakley glasses at your fingertips

Oakley’s newest retail store, located in the King of Prussia Mall is the first in the Pennsylvania and Philadelphia area. Besides carrying an assortment of products—apparel, luggage, watches and backpacks, it’s eyewear selection (as you’d expect) is amazing.

It features Oakley’s new in-store optical center, one of only 20 in the country, enabling customers to fill eyewear prescriptions directly at the store and choose their own standard or custom frame coloring and style. In King of Prussia, an Oakley licensed optician uses a motion capture device Oakley helped develop. It’s placed on the selected frame while the customer is wearing it and, in just a few seconds, the program reads and records the customer’s measurements to match to the prescription. This allows those with more advanced prescriptions to wear any of Oakley’s high-wrap sports shields. Turnaround time averages one week and the final product can be picked up at the store or sent to a home address.

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Custom colored Oakley Flax glassess assembled right at the store.

Another cool feature (one I took advantage of) is the ability to walk into the store and choose any combination of frame style, color, ear sock color, lens tint and even brand logo color on some models from a computer program. The store has every combination in stock so you can create and walk away with your custom design that day. Oakley also has a full collection of its own custom designs on hand in the store as well.

Besides choosing my colors I went with, on the opticians recommendation, the Grass lens, which is actually designed for golf. It works amazingly well deep in the woods, vividly pulling out colors and shadows of the trail better than any other tint I’ve tried. Look for a more in depth prescription lens test in a future issue of Dirt Rag.


Oskar Blues Brewery to open beer and bike ranch in North Carolina

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Oskar Blues Brewery hails from Colorado but has made western North Carolina its second home, first building a brewery there in 2012, and now it will open a 145-acre farm as a beer and bike vacation destination.

Located about eight miles from the Brevard-based Oskar Blues brewery, the former Shoal Falls Farm soon will be a haven for mountain bikers, a place to grow hops, pasture land for spent grain-fed cows, and a music and event space, all against the beautiful backdrop of Dupont State Forest.

Read the full story


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