I just stumbled across this amazing documentary originally shot for the Discovery Channel about the second-ever Iditabike race across Alaska—210 miles of frozen toes and ruddy cheeks. Produced by Mark Forman, it won the Interbike Film Festival in 1994.
The technology (and fashion!) sure has changed over the last 25 years. I can’t wait to see what bikes we’ll be riding 25 years from now.Tweet Print
Crested Butte in 1980 still echoed with the hammers of miners, not the rumble of knobby tires on singletrack. But that was about to change as a young blue-eyed man named Mike Rust wrenched madly, transforming old Schwinn cruiser bikes into some of Colorado’s first mountain bikes. When the Californians like Gary Fisher and Joe Breeze arrived to test their fancy new bikes on CB’s storied terrain, Rust was ready and spun his way uphill into the ranks of the Mountain Bike Hall of Fame. Like fresh raw singletrack, Rust cut a path through Colorado’s early days of mountain biking in a swirl of dust mixing innovation, independence, irreverence and a band of Irish brothers into America’s true wild west.
Then he dissappeared without a trace.
The mystery of Rust’s life and disappearance is chronicled in the new film The Rider and the Wolf, from Grit & Thistle films.Tweet Print
By Karl Rosengarth
Fire up the trusty Dirt Rag time machine, Sherman. This time we’re going back for a peek at the origins of the Subscription Guy.
Back in the late ‘90s I was in charge of Dirt Rag subscriptions, and was given the opportunity to create a house advertising campaign. I’ll have to admit that running a subscription advertisement inside the very magazine to which you hoped to attract subscribers seemed like preaching to the converted. After stroking my beard for an extended period, I decided that the ads should enhance the personal bond between Dirt Rag and our subscribers. I wanted to emphasize our personalized service and customer-first ethos. After all, didn’t have a subscription department. We had a subscription person—me. At that time, you called the 800, and I entered your subscription, booked your renewal, changed your mailing address, or took your merchandise order.
The only thing that my one-man subscription department needed was name. I dub thee—Subscription Guy! Read the full storyTweet Print
By Karl Rosengarth
As I dove deep into the stack of archives from my most recent excursion in the Dirt Rag Time Machine, a thought occurred to me. Wouldn’t it be fun to play a little trivia quiz game?
Sure it would!
I even came up with a name for my game: Hüsker Dü? Rag. (I hope the makers of the original game have a sense of humor.)
Here’s how it goes… Below I’ve posted a series of pics from the Dirt Rag archives, along with clues, and a question about each item. Your challenge is to post your answer(s) in the comments below. You’re allowed one answer per question. I’ll let you know if you’ve answered correctly or not. Here we go!
Back in the day, folks took bike limbo seriously. Perhaps a little too seriously, from the looks of that bloody shin. Can you name the “very popular in the ‘90s” mountain bike festival at which this action shot was taken?
I pity the fool that doesn’t read Dirt Rag! Can you name the artist of this fine drawing? (hint: appeared as full-page art in 1996).
The following illustration by John Hinderliter came from a column that appeared several times over the years. The column revealed the “true” meaning behind riders’ words. Can you name the title of the column?
What the hell are these people doing, and where are they doing it?
I love this action shot of Chris Cosby (Dirt Rag’s former Ad Guy) Johnny Surfing on Bradley Woehl’s Bicycle Trader cargo bike at the 1997 Anaheim Interbike show. Can you name the fine, upstanding motel where these shenanigans went down (hint: it’s shown in the background)?
In the early ‘90s we had fun during deadlines, cutting and pasting tiny drawings in the “white space” that was left over at the end of articles and in the page margins. It’s interesting to note the all of the “margin art” came from the same art contributor. Can you name the artist?
That’s it for the first installment of Hüsker Dü? Rag. Is there a prize for answering correctly? Why yes—the glory of victory! Not to mention our eternal gratitude for being a Dirt Rag fanboy or fangirl.
Please forgive the condition of some of the above items. Time travel is rough on paper.
I’ve got more archival goodies up my sleeve future posts, so don’t be a stranger.Tweet Print
Issue #171 isn’t the first time Missy Giove has graced our pages. Check out these two interviews we pulled from the archives.
Issue #33 – October 1, 1993
Issue #105 – February 15, 2004
Read the latest interview
Pick up a copy of Dirt Rag Issue #171 to read the full interview with Missy. It has shipped to subscribers and will hit newsstands on July 2. Click here to see more online extras from the story.Tweet Print