Bringing bikes to the desert

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Despite the fact that the most popular bicycling video on YouTube features a young Saudi burning a mean doughnut on his BMX, the Middle East has never been one of the world’s cycling hotbeds. That could change, as Giant Bicycles yesterday announced a big initiative launching in Dubai.

The bicycle market is often boosted by factors like concerns about the environment and rising oil prices — issues which are not highly accentuated in the Middle East as they are elsewhere.

Funny how all those oil wells drown out the sound of the rest of the world.