With hundreds of exhibitors at the Interbike trade show vying to attract attention, it’s no easy chore getting noticed. Back in 2000 and 2001 Dirt Rag managed to create a buzz by publishing a zine titled the “Dirtier Daily” that we distributed on the show floor.
Each evening, after the show closed, our staff and friends gathered poolside at the Vagabond Inn (R.I.P.) on the Vegas strip to scribble, rant, joke, cut and paste. More than few beers were consumed along the way. Eventually, a late-night run to Kinkos yielded a fresh stack of copies. The next morning we hit the show floor and distributed our four-page chronicle of the best and the worst of the Interbike experience.
The images below are scans of the actual Dirtier Daily issues. To see them larger, click the magnifying glass in the lower right hand corner.