Dirt Rag Magazine

Mike Cushionbury

Mike Cushionbury

Title

Dirt Rag Editor

Yeah, but what do you ACTUALLY do around here?

Sleep in 'til noon, never come to the office and crack open a beer at 3 p.m.

What do you think about when you're riding your bike?

I got this slow when?

How would you rate your coffee consumption on a scale of 8-10?

I give myself a 1. As in 1 pot a day.

Complete this sentence: "My other bike is …"

My other bike has always been a motorcycle of some sort.

What are you eating, drinking, reading, or fearing these days?

These days I'm usually drinking out of a paper sack because I'm fearing I might get caught...

Elvis or the Beatles?

Elvis

Say something profound and meaningful in exactly seven words…

Don't stop believin', hold onto that feelin'

I like your answers. How can I get in touch with you?

Email me

Issue #179: The great e-bike controversy

Issue #179 is available now. Within its pages, you’ll find a great El Paso, Texas and Juárez, Mexico travel story, a riveting Access Action, and, because we're not afraid of controversy, an expose’ on e-bikes, the elephant on the trail.

Irreverent Reverend: Bob Seals Interview Outtakes Part 1

In the current issue of Dirt Rag (on sale now) you’ll find a ground-breaking interview with Reverend Bob Seals of CoolTool, Kleen Kanteen and Retrotec fame. This multi-faceted artist, activist, frame builder, race promoter and team owner, if not agitator, ran his whole operation out of his ranch just outside of Chico, California.

Seals was first interviewed in Dirt Rag #38 in July 1994 by Fernando Avallone and we strongly suggest you find and read that original interview, there’s too much there to miss. We also suggest you read the new interview by the same author in Issue #178 if you haven’t yet. Over the next few weeks we’ll be posting select outtakes that didn’t make it to print. Most of these unimaginable stories are being told for the first time right here.

Read them here.


Custom Oakley glasses at your fingertips

Oakley’s newest retail store, located in the King of Prussia Mall is the first in the Pennsylvania and Philadelphia area. Besides carrying an assortment of products—apparel, luggage, watches and backpacks, it’s eyewear selection (as you’d expect) is amazing.

It features Oakley’s new in-store optical center, one of only 20 in the country, enabling customers to fill eyewear prescriptions directly at the store and choose their own standard or custom frame coloring and style. In King of Prussia, an Oakley licensed optician uses a motion capture device Oakley helped develop. It’s placed on the selected frame while the customer is wearing it and, in just a few seconds, the program reads and records the customer’s measurements to match to the prescription. This allows those with more advanced prescriptions to wear any of Oakley’s high-wrap sports shields. Turnaround time averages one week and the final product can be picked up at the store or sent to a home address.

Oakley 2

Custom colored Oakley Flax glassess assembled right at the store.

Another cool feature (one I took advantage of) is the ability to walk into the store and choose any combination of frame style, color, ear sock color, lens tint and even brand logo color on some models from a computer program. The store has every combination in stock so you can create and walk away with your custom design that day. Oakley also has a full collection of its own custom designs on hand in the store as well.

Besides choosing my colors I went with, on the opticians recommendation, the Grass lens, which is actually designed for golf. It works amazingly well deep in the woods, vividly pulling out colors and shadows of the trail better than any other tint I’ve tried. Look for a more in depth prescription lens test in a future issue of Dirt Rag.


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