Female mountain bikers, take note: There is only one week left to apply to be a Bell Helmets Joy Ride ambassador! If you are excited about welcoming more women into mountain biking and wouldn’t mind doing it with significant support from one of the sport’s most recognizable brands, get your application in by November 1.
The Joy Ride program is modeled off of Girls Rock, a successful women’s mountain bike group in Santa Cruz, California. The group’s monthly rides—with options for all levels—average 80 participants. Girls Rock also features opportunities to demo bikes and attend both skills sessions and maintenance clinics.
Bell’s vice president and general manager, Jessica Klodnicki, is one of the Girls Rock founders. “We would like to get representatives from five cities spread across the country in towns where there is a vibrant mountain biking scene, but perhaps a need for a more supportive women’s group to foster riders of all levels,” she said. “We are looking for women who are passionate about mountain biking, organized and connected in their communities, but they don’t have to be incredible mountain bikers.”
According to Klodnicki, the Bell Joy Ride helmet collection for women was developed utilizing feedback from 750 women about their cycling needs, as well as a desire to offer feminine—but not girly—aesthetics.
“We [at Bell] wanted to do more than build products. We wanted to play a role in getting more women riding,” she said. “We wanted to bring that joy that we feel out on the trails to more women.”
Applications will be accepted through November 1. Five ambassadors will be selected by the end of the year, then invited to “Joy Ride Camp” in Bell’s home of Santa Cruz, California, to receive training and swag for use in hosting local mountain bike rides and events.
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