Dirt Rag Magazine

Welcome to the team! Steve Boehmke joins the Dirt Rag crew


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Boehmke, on the right, with Dirt Rag’s Publisher Maurice Tierney.

Longtime industry veteran Steve Boehmke has been hired by Rotating Mass Media—publishers of Dirt Rag and Bicycle Times magazines—as its newest advertising sales account representative. Boehmke is based in Orange, California, and replaces Gary Boulanger, who was named Bicycle Times editor in late March.

Boehmke will handle print, digital and online advertising sales for both publications, including sponsorship development for the annual Dirt Rag Dirt Fest in May, and the new Bicycle Times Adventure Festival in October 2015.

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Shop tour: Ruckus Composites carbor fiber repair


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Apart from wheel sizes and the number of gears involved, the biggest trend in the mountain bike industry in the last decade has been carbon fiber. You can get carbon anything these days: frames, rims, handlebars, brake levers, stems, seatposts, cranksets, chains… ok, maybe not chains, but the Gates Carbon Belt Drive is pretty close.

And while it makes for an excellent structural material, like anything you throw down a mountain as fast as you can, things can break. When you drop three months salary on a new mountain bike (what else would you spend that kind of money on?) it can be a bitter pill to swallow when you realize even the strongest carbon fiber has its limits. That’s where Ruckus Composites comes in.

With more than a decade of carbon fiber repair experience, Shawn Small and his team have made repairing or reviving carbon frames an art form, with exacting OE-style refinishes and modifications to carbon frames.

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Inside Line: Yeti unveils new AS-Rc, because not everyone races enduro


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Hot on the heels of the the SB5c trail bike, Yeti releases a new cross country platform dubbed the AS-Rc.

As much as longer trail trail bikes are everyone’s favorite topic these days, not everyone wants or needs all that travel and slackness. This new AS-Rc should fill in the gap nicely between the trail bikes and ARC carbon hardtail.

Get all the details here.

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Inside Line: Trek splits Session into Park and DH models, adds carbon Slash


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Trek has been busy this year, with the Re:Aktiv shock technology we covered a few months ago. Now on the gravity end of things, we are seeing the anticipated release of carbon version of the well regarded 160mm Slash, and the Session splits into two models in both carbon and aluminum, the 26-inch Session Park and the 27.5 Session DH.

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Niner unveils new 29+ hardtail, the ROS9 Plus, with IMBA-benefit singlespeed edition


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For the fifth year, Niner has created a special IMBA themed bike in support of the non-profit’s mountain bike advocacy efforts. This year’s version is a custom painted ROS 9 Plus complete bike with special detailing and components throughout. The ROS 9 Plus is a brand new addition to the Niner line up – an all mountain 29+ hardtail. Valued at over $4,499 MSRP for each complete limited edition bike, Niner expects that this will be the most successful edition of the auction to date, with 100 percent the of auction proceeds going to IMBA.

Only nine of the special bikes will be available. If you want one, you’ll have to bid in the auction, which starts at 6:30 p.m. MST today, with auction management courtesy of The Pro’s Closet.

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